It joins a family of USATF national sponsors that includes Nike, Visa, The Hershey Company and 24-Hour Fitness.
USATF's logo will appear on thousands of single-serving packages of Gleukos Performance Beverages to be sold exclusively through participating stores across the US.
The partnership extends through the end of 2010 and Gleukos will be the presenting sponsor of the USA Cross Country Championships, which will allow the event to be televised according to the USATF website, usatf.org
It will also be a sponsor of the USATF Annual Meeting and provide product to select USATF events, among other support.
Gleukos formulates and sells scientifically-based fluids and nutritional products that are said to assimilate into the human body's blood stream quicker than other forms of carbohydrate.
USA Track & Field is the national governing body of track & field, long-distance running and race walking.
