SportBusiness.com

SIA ON TRACK WITH EUROSTAR

The Sport Industry Awards has agreed a major new partnership with Eurostar, the fast train service linking the UK with France and Belgium.

As a result of the two-year partnership, European campaigns will be competing with their British counterparts for the first time in the history of the awards, an annual event recognising commercial excellence within the industry.

As well as becoming one of the awards’ key commercial stakeholders, The Sport Industry Awards has launched a new category to be sponsored by Eurostar: ‘The Eurostar European Sport Sponsorship Award’.

Eurostar joins Ernst & Young, Sport England, SG Hambros and the Financial Times as the awards’ Official Partners.

The Sport Industry Awards 2006 will take place on April 27, 2006 at Old Billingsgate, London.

The awards are now open for entries. For details on categories and entry requirements visit www.sportindustry.biz