SportBusiness.com

AURA SPORTS SCORE LIVERPOOL DEAL

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The digital arm of Premier League club Liverpool has appointed Aura Sports as exclusive third-party sales and sponsorship agents for the it's official website.

Liverpoolfc.tv claims to be the biggest and most 'trafficked' football club website in the UK, delivering up to 48 million page impressions monthly, with over 2.7 million unique users as at May 2005.

Aura Sports, the digital sports agency, represents the official websites of 88 UK football clubs.