Hotel brand Hilton International has agreed a corporate partnership with Formula One's Team McLaren Mercedes.
It kicked off at this weekend's Belgian Grand Prix, with the cars displaying the Hilton logo.
Ian Carter, chief executive of Hilton International, said: "Formula One offers a global stage of unrivalled prominence with live broadcasts to hundreds of millions fans worldwide in 200 countries."
As part of the partnership, Hilton International has launched ‘Hilton Racing’, a complimentary membership club offering customers a range of benefits.
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