The deal extends a pre-existing relationship with the sport.
Explains Barry Dvoracek, director of marketing communications at Enterprise: “For many years, we have maintained a strong relationship with NASCAR, through sponsorship of such racing greats as Dale Earnhardt Jr.
“We're excited to see our relationship with this sport grow. It's a partnership of two industry leaders that makes perfect sense."
In addition, Enterprise has become a charter and exclusive rental car sponsor of the NASCAR RacePoints programme which allows fans to earn points toward rewards every time they rent a vehicle from Enterprise.
Under the multi-year agreement, Enterprise will maintain its strong advertising presence, airing television commercials during NASCAR events and related auto racing programming.
