The organisers of the FIFA World Cup 2006 in Germany say they are braced for a record global TV audience when the draw for the finals is made later this year.
The German Organising Committee says more than 300m TV viewers from around the world are expected to tune in to watch the draw being made in Leipzig on December 9, which 136 nations agreeing to carry the event live.
Committee vice-president Wolfgang Niersbach said: “We're expecting new record viewing figures. The finals draw can almost be compared with a World Cup game. We have a huge challenge in front of us."
 |
 |
 |
 |
 |
 |
SportBusiness International delivers essential information, analysis and insight into the fast-developing global sports sector every month.
Sign up to receive your FREE trial today - simply click here.
"I consider reading SportBusiness International a must, absolutely essential. I would say that if you work in the business of sport, for a city, a sponsor, or on events, you can learn a lot on how to improve the way you do things."
- Laszlo Szakadati, Director, European Swimming Federation
Click here to get your FREE trial to SportBusiness International today.
