SportBusiness.com

DUNLOP AGREE TITLE SPONSORSHIP DEAL

Sportswear brand Dunlop has been confirmed as title sponsors of the 2005 British Open Squash Championships.

The deal was clinched by event promoters iSPORTmarketing – a company founded my former Dunlop executive Paul Walters.

The event takes place at the National Squash Centre in Manchester in October.

Said Walters: “I cannot think of a more appropriate title sponsor for the British Open Squash Championships, the sport's most famous event, than the sport's leading global brand – Dunlop.”