The deal will see WBCP manage the licensing programme to develop official licensed products and the ever-growing retail licensing operation.
The deal, primarily for the 2008 tournament being jointly staged in Austria and Switzerland, also includes the UEFA European under-21 championships, the UEFA WomenC-s European championship and the UEFA European Futsal Championships.
Jordan Sollitto, executive vice president, worldwide marketing and international licensing at WBCP, said: "This agreement is a strong sign of WBCP's commitment to develop football licensing globally.
C,Europe is the centre of excellence for our football programme, but based on the growing appetite for European football in international markets, we are really excited about the global opportunities that this agreement brings.C.
