MobiTV delivers live television feeds to subscribers in real-time over existing cellular networks and in partnership with Orange has recently launched its new service C+Orange TVC- including a dedicated channel on extreme sports.
Extreme Entertainment has licensed 55 hours of content to the channel that launched at the end of May, 2005. EE says it sees this as C,a firm indication of the expanding youth-driven market for mobile programmingC..
It has also secured another content deal comprising 55 hours with Hutchison 3G for their new mobile channel 3Extreme.
Starz Entertainment Group, mobile operator and the largest provider of premium movie services in the United States, has also licensed Extreme content with 30 episodes of ExtremeC-s big-action sports series, C+The Ride GuideC-.
Ruth Williams, sales director of Extreme Entertainment, said: C,The mobile market is now expanding rapidly with the reality of C+mobile televisionC- now finally being realised. Estimates from Vodafone indicate that there will be 10 million 3G users in the UK by March 2006.
C,Previous content deals tended to be unrewarding for the content provider, but the market has now clearly developed to a position where this is no longer the case.C.
