SportBusiness.com

EXPERIENTIAL MARKETING OPPORTUNITY

The European Sponsorship Association (ESA) launches the first of its Evening Seminar Series next month, looking at the role that experiential marketing plays in the sponsorship and marketing mix.

The event takes place on September 15 at the London offices of law firm Osborne Clarke, from 5.30pm.

With traditional above-the-line communications failing to achieve the same impact in recent years, marketers have been increasingly turning to experiential marketing.

This seminar looks at the reasons why, how C+brand experienceC- has grown out of its sampling origins and what the future holds for key brands and the sponsorship industry.

Key speakers include Nicola Jordan, client Services director, iD Live Brand Experience, Mark Stringer, managing partner, Exposure and Martin Borrett, head of brand experience, Coca-Cola.

For more details contact event organisers Communicate Sport on +44 (0) 207 607 5111, via e-mail at catherine@communicatesport.com or visit www.sponsorship.org