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EARLY HELSINKI RATINGS

The IAAF says it is pleased with preliminary ratings for Helsinki's World Championship in Athletics .

The total number of dedicated programmes increased by 16 per cent compared to the last championships staged in Paris in 2003

Primary dedicated broadcasts in the host nation Finland drew a cumulative audience of 20.2 million - 2.5 million more than that achieved in 2003.

The top rating among the 55 Finnish broadcasts was produced on the evening of August 10 and was 27.3 per cent, meaning more than a quarter of the Finnish population were viewing the competition.

Denmark, Norway and Sweden all aired more broadcasts of Helsinki 2005 than of Paris in 2003 and audiences were also significantly higher.

Denmark's audience was 57 per cent higher than in 2003 and in Norway and Sweden the gains were similarly high, equating to rises of 3.6 million viewers and 12.5 million respectively.

Eurosport generated a cumulative audience of 57 million, more than a 50 per cent increase on the 2003 figure.

In Japan, the cumulative household figure in 2005 was 32.9 million higher than 2003. Average household ratings for Helsinki were comparable at around 10 per cent.

In the USA, provisional ratings received for the daily one-hour highlights programme shown on PAX TV across the country are approximately double those of the 2003 coverage.