SportBusiness.com

SKY LANDS AMERICA'S CUP

Sky Sports has been awarded live and exclusive rights to UK coverage of the 32nd America's Cup.

Prior to the final series of races, Sky will also broadcast highlights of the Louis Vuitton Cup Challenger Selection Series and the opening Acts, the series of qualifying races held in 2005 and 2006, starting on Sunday, August 28.

Sue Ashworth, commercial manager of Sky Sports, said: "Sky Sports will use the latest TV technology to make the America's Cup gripping for all of our viewers.

"There will be virtual graphics, on-board cameras, computer tracking and all the best kit to take new followers and devoted fans to the core of this sport."