TNSSPORTC-s mission will be to provide Swedish rights owners and
sponsors with a comprehensive sports research package.
Per Bostroem, managing director of TNS Gallup Sweden, said: C,The
Scandinavian market is evolving rapidly, with sponsors, teams and
agencies now requiring measurement that is consistent and proven in
other markets."
TNSSPORT Sweden will be managed by Peter Englund and based in the TNS
GallupC-s office in Stockholm.
