SportBusiness.com

ING UPS ASIAN SOCCER LINK

Dutch global financial services company ING has signed a deal to become an Official Sponsor of the AFC Asian Cup 2007.

It extends ING’s involvement with the Asian Football Confederation (AFC), following its sponsorship of the AFC Champions League, the continent’s premier club team competition.

The company will be the exclusive bank and insurance sector sponsor and joins Emirates, Epson, JCB, Konica Minolta, Maxell, Samsung, Toshiba etc. and Yamaha as Official Sponsors of the region's top national team competition.

The 14th edition of the event will be held in the ASEAN region in July 2007 and, for the first time, will be co-hosted by Thailand, Vietnam, Indonesia and Malaysia.

Twenty-four of Asia’s top teams will begin qualification for the 16 spots available at the tournament in early 2006.