The three-day tournament - to be held at Grace Road, Leicester, from September 15 to 17 - will see six club sides compete for £25,000 first prize.
Sony will carry more than 30 hours coverage to the Indian subcontinent and international subscribers. It is said to have paid a six-figure US dollar sum to secure the rights.
The competition features every champion team from countries that hold 20:20 cricket tournaments, including England, Sri Lanka, Pakistan and South Africa.
The event is the brainchild of Investors in Cricket (IIC), an entrepreneurial company that this year entered into a seven-year commercial partnership with Leicestershire County Cricket Club.
