The NBA's marketing initiatives in Asia continue after it signed a multi-year marketing partnership with the manufacturers of Nutrilite health products in China.
The deal with Amway will bring the league's 'Jr. NBA' programme to
middle school students and their families across China from next
month.
The formation of the 'Jr. NBA' in China marks the first formal NBA
grassroots competition and first NBA-themed school programme in China.
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