The brewer will coincide its involvement in the race with a city-wide
promotion in more than 400 bars and restaurants along the marathon
route leading up to race day.
Said Steve Medina, field marketing director for Coors Brewing Company:
"Coors Light goes where its consumers are - to football, stock car
racing, basketball, baseball, surfing, running and other action-packed
venues - and this sponsorship allows us to recognise and support the
running community's accomplishments."
