Having acquired BetBug, a US-facing peer-to-peer sports betting exchange last month, it makes Trident the only company in the world with a regulatory compliant online betting platform for both the European and US markets.
The deal was financed by £20million of convertible debt and over 9.3 million shares in Trident Gaming.
“BetBug is the only legal way to offer online sports betting in the US,” said John O’Malia, CEO of Trident Gaming. “Now by adding Gamebookers and its hugely successful sports book and three active European gaming licenses, the directors believe that Trident is uniquely well positioned for global success.
“Trident will also license its sports betting platforms so that other top-tier global online casino and poker groups can legally offer sports betting across the US and in Europe,” said O’Malia.
“Because we have designed a product that clears all legal hurdles, we expect to build on our current licensee base and rapidly expand our white label partnerships with major online gaming providers.”
In a white label partnership Trident would provide all the back-end technical assistance and maintenance, but the customer-facing front-end would carry the licensee’s design and branding.
