SportBusiness.com

MOBILE NETWORK SCORES BEFORE KICK-OFF

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3 says it received more than 270,000 registrations ahead of the weekend's start to the Premier League for its video highlights, text alerts, club news and video goal alerts.

The UK's first video mobile network offers manager interviews, video previews and analysis, UEFA Champions League highlights and content from Soccer AM, Sky Sports and Football 365.

Every Saturday during the Premier League season, customers can watch video highlights of all the afternoon's matches at 5:15, with all other matches available five minutes after the whistle.

The network says that, during peak times last season, more fans were following football on 3 than walking through the turnstiles at Premier League clubs.