Communications consultancy Threepipe will be working with consumer ISP, UK Online, to leverage the brand’s sponsorship of the Team GB Olympic Team.
It will focus on the 2006 Winter Games, held in Turin next February, with the objective of raising brand awareness and driving consumer interest in the Winter Games.
The aim is the creation of an innovative brand experience venue, online and offline promotions, athlete activity and media relations.
The agency is already working on other consumer campaigns for UK Online.
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