The site is to be hosted and developed by Chinese sports internet company SportsCN after a deal brokered by Asia specialist football consultancy FMMInternational.
"The website is not simply a direct mirror translation of the German version of our official website," said Stefan Mennerich, head of department for media rights and new media at FC Bayern.
"It was important for us to have an offering that was tailored precisely to the needs of our Chinese fan-base and through the expertise and experience offered by SportsCN we have been able to achieve that."
William Mao, sports affairs director at SportsCN, said: "FC Bayern is one of the most popular clubs in China. The heritage associated with the club is difficult to match and the culture of the club is one that appeals to Chinese fans."
Uli Hoeness, deputy chairman of FC Bayern, said "our approach is not a short-term one," adding: "We aim to proceed carefully in this market and do things the right way. We are aware of the adverse publicity that can follow clubs in the Chinese market that are perceived to be too money-focused."
SportsCN.com is a Shanghai based internet company that provides sports information and related services to the Chinese market. It is also the main provider of broadband products and services to the Chinese market.
