Sports PanelB uses the Internet, and is the first pan-European research product of its kind with an unmatched sample of 70,000 television sports fans.
The TNS European Access Panel is available in the UK, Germany, France, Italy, Spain and the Netherlands, and provides access to both TV watchers and participants in all the major sports.
Taking soccer as an example, the panel hosts 42,000 watchers across Europe. The real breakthrough is said to be its scale and capability to research all sports with direct access to specific target groups - whether soccer, tennis, golf, motor racing or a host of other sports.
The panel aims to find sufficient consumers cost-effectively, especially in sports where participation levels are relatively low.
The sample can be re-contacted to track behaviour and opinion changes over time.
“This is an exciting development for TNSSport, it will allow us to provide clients with a service the market has struggled to provide to date. The development of the Internet in the last 10 years means all parts of the population are well represented even at a niche level. With this scale, it will certainly bring greater capability and understanding to the sports research business,” said Richard Ames, managing director of TNSSport.
