The club’s subscription service was re-branded as Arsenal TV Online in mid-July, ahead of the team’s pre-season campaign.
For the first time the site carried pictures of the team's first four friendlies live on the site. In addition, players were featured in exclusive interviews and a web chat.
A renewed subscription offer boosted subscriber numbers by around 25 per cent, also a record going into the new season.
Richard Clarke, editor of Arsenal.com, said: “Our growth in the past three seasons has been incredible. We are now one of the top three football club sites in the world and among the top 40 for any kind of sport.”
Arsenal TV Online offers subscribers seven channels of goals, exclusive interviews, classic games and stadium web cams and also exclusive live internet radio coverage for every Arsenal game.
