The company has signed up for a TV advertising presence on the panels and in the back entrance area, as well numerous promotions at the Red Devils' Fritz Walter Stadium.
It will also act as the 'Devil of the Day' at the Derby against the 1. FSV Mainz 05, for an advertising stint atop the Betzenberg hill.
The sponsoring deal was arranged by FCK’s marketing agent SPORTFIVE.
"Kabel Deutschland has some 10 million cable TV customers, many of whom are soccer fans and are riveted to their screens as historic clubs like the 1. FCK compete for victory. TV pros meet soccer pros in this deal,” said Kabel Deutschland CEO Roland Steindorf.
