SportBusiness.com

EINTRACHT FRANKFURT IN EUPHONY DELIVERY

German Bundesliga club Eintracht Frankfurt and marketing agent SPORTFIVE have signed telecommunications provider, Euphony, to provide a number of advertising services.

Eintracht fans can send text messages to enter SMS drawings – presented via a videocube at home games – and win prizes, unavailable in stores, such as a 'peek behind the scenes' of professional soccer.

In addition, Euphony offers various MMS services like images of Eintracht players, match results, club songs and logos etc.

The latest addition means that the club now has five premium partners, 18 regular partners and four suppliers – as well as its main sponsor and kit supplier.

It is the club's first year of collaboration with SPORTFIVE.