SportBusiness.com

DONS EXPAND CONTENT FOR FANS

Scottish Premier League side Aberdeen and digital rights company, Premium TV, have launched a new web content service.

RedTV will give fans access to match highlights, exclusive news and interviews, and live audio match commentary.

Using Premium TV’s searchable video archive, RedTV also allows fans to download video clips of action from the last three seasons. Subscribers access the video clips via simple drop-down fields, searching under pre-defined content search terms such as ‘player’, ‘goals’, ‘great saves’ etc.

Users of the archive service can create a personalised library of clips by storing their favourite moments on the club’s website.

Ian Riddoch, sales & marketing manager at Aberdeen, said: “Fans will be able to keep up to date with the Dons whether they are on the other side of the world or nearer to home.”

Oliver Slipper, commercial director at Premium TV, said: “Premium TV allows football clubs to deliver to their fans the content they want to watch, when they want to watch it; and generates an additional source of revenue for the clubs.”