SportBusiness.com

RIGHTS AGENCY TO MARKET PLAYER'S RIGHTS

Sports marketing firm SPORTFIVE has signed a long-term deal to market the advertising and personality rights of German soccer star Kevin KurC!nyi.

It will acquire exclusive advertising and sponsoring engagements for the striker and support ROGON Sportmanagement, who manage the player, in building the 'Kevin KurC!nyi' brand.

SPORTFIVE has its own athlete marketing and management department and boxing brothers Vitali and Vladimir Klitschko have entrusted their personality and sponsoring rights to the firm for a number of years.

Said Thomas RC6ttgermann, managing director, SPORTFIVE: “In marketing individual athletes, a field that we will continue to build at SPORTFIVE, it is important to work with real top-notch individuals that allow you to put a professional and elaborate concept into practice as we have already done with the Klitschko brothers.”