It now handles commercial time and sponsorships for a range of sports programming distributed in the US by Trajectory Sports & Media Group, a New York-based international media and management company.
Content includes live coverage of the entire Canadian Football League season, the official weekly programmes of FIBA World Basketball (the International Basketball Federation), ATP Tennis (for the Association of Tennis Professionals) and ICC Cricket World (for the International Cricket Council), as well as soccer, motor racing, horse racing, boxing, sports comedy and a documentary series leading up to the soccer World Cup.
Trajectory Sports & Media Group also distributes a year-long 60-second vignette series featuring major sports events that occurred on that day. Other packages include a focus on the 2006 World Cup soccer teams, as well as general interviews and highlights of historical moments.
Under the agreement with ABC, Trajectory gets access to a national and local sales strategy, along with client and agency relationships. It is also said to benefit from research, marketing and promotional tools available from ABC.
