SportBusiness.com

XM TUNES INTO US OPEN

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US broadcasters XM Satellite Radio have signed a three-year deal to broadcast for the first time the semi-finals and finals of this year’s US Open tennis tournament.

The deal will see commentary broadcast to the satellite station’s 4.4m subscribers – as well as highlights packages of the other events in the US Open Series.
USTA executive Arlen Kantarian said: “This new partnership with XM represents another breakthrough for the sport in the US and another way to further connect tennis with a broader fan base.”