He will report to executive vice president of sales & marketing Will Wilson and will implement advertising sales plans and programme distribution strategies for both the US and international markets.
He will also have responsibility of the domestic and world-feed television productions.
Reilly was formerly the senior partner at Stedmark Associates in New York, following his departure from ESPN Inc. where he worked for more than 22 years.
During his career at ESPN, Reilly held a number of management positions in advertising/sponsorship sales, programme and network distribution, as well as event staging. Most recently he served within the international division as vice president, sales & event management.
Reilly comes to Champ Car with hands-on experience. During the 1990s, he was instrumental in developing the international television distribution plan and led the host broadcaster negotiations in Japan, Mexico and Germany when the series raced under the CART banner and aired on the ESPN channel.
