Sony Ericsson WTA Tour related content including live scoring, player profiles, match data and daily schedules of play from tournaments will be accessible from anywhere, at any time via mobile phone.
The new technology and content represents the latest activation by Sony Ericsson of its sponsorship of the Tour, designed to increase fan interactivity and bring together sport, technology, design, fashion and music.
It follows the launch of the 'Girls on Tour' website in May, which delivers original content such as player diaries and free downloadable ringtones that feature player messages.
“When we announced our sponsorship of the Sony Ericsson WTA Tour in January, our aim was to roll out a range of applications and content that would bring tennis fans closer to the action and glamour of the women’s game while showcasing the cutting edge technology behind Sony Ericsson mobile phones,” said Dee Dutta, head of marketing for Sony Ericsson.
The new mobile phone services are optimised for Sony Ericsson phones, but available on other models including monotone screened phones. They are delivered over the WAP platform and users must subscribe to the service using either their mobile phone or PC.
The services - available in English, Spanish and French with more languages to follow - are free of charge but operator network charges apply for data transmission.
