The new deal will see the brand continue to serve as an official sponsor and exclusive communications provider of the USSA until 2008.
Said Tom Murphy, senior vice president corporate communications and brand management with Sprint: "Our relationship with USSA has been an excellent way to promote and leverage our brand and market products and services to fans of winter sports, and we fully expect this success to continue in the future.”
Sprint's relationship with USSA began during the 1990-1991 season.
Communications firm Sprint has extended its sponsorship deal with the US Ski & Snowboard Association (USSA).
