Phelps will lead NASCAR's corporate marketing team based in New York to develop relationships with corporate America and bring further sponsorship to NASCAR and its drivers, teams and tracks. Phelps is a 15-year marketing veteran of the NFL and prior to joining NASCAR, he was Executive VP, Sales and Marketing, for Wasserman Media Group.
NASCAR also announced the promotion of Roger VanDerSnick to VP Marketing. VanDerSnick, who joined NASCAR in 2000 from Procter & Gamble as Director of Brand and Consumer Marketing, has developed and executed NASCAR's nationwide marketing initiatives to grow NASCAR's fan and sponsorship base.
"Steve Phelps, one of the best strategic minds in sports, is a tremendous addition to the many talents in NASCAR's New York office, while Roger VanDerSnick represents the 'best in class' talent in our organisation," said NASCAR Chairman and CEO Brian France.
Both VanDerSnick and Phelps will report to NASCAR Chief Operating Officer George Pyne.
