Its coverage of the final, between Spaniard Rafael Nadal and Argentina's Mariano Puerta, averaged a 7.9 pan-regional rating, while ratings soared in Argentina, averaging 19.2, both record highs for tennis programming on ESPN.
Compared to the 2004 final, the pan-regional ratings saw an increase of nine per cent (7.9 vs. 7.2), while ratings increased 24 per cent in Argentina (19.2 vs. 15.5) and 20 per cent in Brazil (1.77 vs. 1.48).
ESPN also rated well in the key demographic of men aged 18-plus, as Argentina, Brazil, and Chile all showed double-digit increases (29 per cent, 20 per cent and 11 per cent respectively) compared to the 2004 final.
