SportBusiness.com

2012 PARADE FOR VOLLEYBALL

Following London being awarded the 2012 Games, The English Volleyball Association have been quick off the mark to appoint a PR agency.

The association has signed up ENS to help handle considerable interest in both codes of the sport –indoor and beach volleyball.

Greg Brown, marketing director of the EVA, said: “The prospect of watching beach volleyball being played on Horse Guards’ Parade has already captured the media’s attention and imagination.

"There is a great opportunity to promote our sport, encourage participation on the run up to 2012 and perhaps unearth a few future Olympians along the way."

ENS Director, Rebecca Hopkins said: "With so many ways to promote volleyball’s message coming up throughout the summer, we can’t wait to get started."

"Our immediate strategy is to demonstrate the sport’s accessibility, fun and ease of participation. Additionally this will show that whilst looking good, the players are highly committed and talented athletes first and foremost."