In an exclusive case study Esteve Calzada, commercial and marketing director at FC Barcelona, will analyse the clubs' commercial programme and reveal how he turned B120million in revenue and B70million losses into B200million in revenue and a B15million profit.
The B2B soccer convention takes place in Dubai from November 13 to 15, 2005.
For more information call +44 (0) 208 566 5100, email enquiry@soccerex.com or visit www.soccerex.com and www.soccerexforum.com
