Reporting to Jonathan Sully, vice president, international marketing, Allton will drive the company’s sponsorship acquisition and promotions programme across international territories including the UK, Australia, Italy and Germany.
Formerly new media commercial manager at England & Wales Cricket Board (ECB), Allton was responsible for the development of ECB’s online and offline marketing and sales strategy, including the commercialisation and syndication of cricket’s rights across multimedia platforms including mobile, video, TV, audio and still image rights.
Prior to ECB, Allton was marketing and new media manager at Ipswich Town Football Club where he managed the launch of mobile phone and SMS services.
