SportBusiness.com

CRICKET FANS TO SIT IN JUDGEMENT

Cisco Systems, Hawk-Eye Innovations and www.ECB.co.uk will offer cricket fans the opportunity to give their verdict during this summer’s eagerly awaited clash between England and Australia.

Led and managed by Aura Sports and Hawk-Eye Innovations, the company behind the virtual imaging in televised matches for lbw decisions, an online game - sponsored by Cisco Systems - has been set up in a deal put together by mOne.

The game will be available to fans on ECB.co.uk, the official website of the governing body of cricket in the UK. The game is the first to make use of the Hawk-Eye technology.

Beginning in late June and running through to July 31, every contentious appeal can be viewed online, usually within hours of the event.

Players will get a chance to see the incident from the umpire’s viewpoint, and will have three seconds to make a decision as to whether the player is out. Points are scored for a correct decision, while three wrong calls will end the game.

Paul Wright, MD of Aura Sports said: “Hawk-Eye’s technology has changed the way that broadcasters present cricket to their audience, and it is a change that inevitably has applications and implications in many other sporting arenas as well.

“In an age when sporting officialdom is increasingly challenged, it will be interesting to see if fans really are better judges than officials.”