Umbro, the global football brand, is launching an integrated communications campaign entitled ‘One Love’, based on the game’s global appeal.
It will encompass above-the-line communication, PR, events, brand experience, exhibitions, online campaigns and a global photography project, aimed at a primary target audience of 16- to 18-year-old players and fans.
The campaign kicks off in winter 2005 and will run up to and beyond World Cup 2006.
It centres on the common link that Umbro believes bonds players and fans worldwide - their love of the game, regardless of money, glory or fame.
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