The campaign, in association with Nationwide Building Society, The FA’s Partner for women’s football, has been developed by Blackburn-based advertising agency, Fanatic, under the banner ‘A More Beautiful Game’.
The creative has already been used as part of an outdoor campaign ahead of the tournament across the North West, urging fans to ‘watch England take on the best of Europe’.
The campaign will now centre on a poster and postcard campaign, featuring star players and urging girls and women to ‘now go and play’.
Retained agency Ptarmigan Sports Marketing will be responsible for PR and marketing support around the campaign.
Simon Williams, managing director at Fanatic, said: “It was essential to position women’s football as a genuine and credible sport in its own right. Not simply a pale imitation of the men’s game, but a real spectacle of competitiveness and aggression tempered with style, grace and beauty.
“The creative seeks to change people’s perceptions and turn them on to a new, but equally authentic kind of football.”
