Edward Freedman, credited with creating a merchandising revolution in English soccer after five years heading up merchandising at Manchester United, said at last Thursday’s seminar: "Sports brands, especially football clubs, massively under-exploit the latent potential which exists in activating licensing and merchandising revenues, both domestically and overseas. We have much to learn from the integrated approach that we see in the US."
A new report from SportBusiness is designed to fill this intelligence gap. For a free executive summary, visit http://www.sportbusiness.com/reports/licence_and_merch.adp
