He joins the RFL from the regeneration company Partners IN Salford, based in Greater Manchester, where he was director of marketing.
Malcolm previously worked for Otto UK Homeshopping, part of the global mail order and retail giant Otto Versand, in a variety of senior marketing roles including group head of e-commerce.
“This is a great time to be joining the RFL. The game is growing and there are exciting plans in place to develop Rugby League into one of the country’s premier sports brands,” he said.
