Clare Kenny, director of marketing at the AFC, has more than 10 years international experience in sports and brand marketing in both the governing body and commercial sectors.
Other speakers she will be joining at the Total Sports Asia Ltd event include Keld Strudahl (Carlsberg), Michael Payne of Formula One Management, Ma Guo Li (Beijing Olympic Broadcasting), Hidenori Arai (FIFA) and Paul Stimpson (International Basketball Federation - FIBA).
The inaugural theme ‘The Commercial Future of Sports in Asia’, aims to cover the full spectrum of sports marketing, including television, events, sponsorship and marketing.
There are specific forums for football, Asia’s most popular game, and Beijing 2008.
The event will be held just days ahead of the IOC announcement, also in Singapore, as to which city will host the 2012 Summer Olympic Games.
Limited seats are still available. For tickets and the full event programme log on to www.totalsportsasia.com/sportXchange or call +60 3 7660 6139 (Malaysia).
A group discount is available for parties of three or more.
