SportBusiness.com

NADAL NOW ONE OF THE KINGS

New Spanish tennis sensation Rafael Nadal will appear in the final of 2005 King’s Cup.

The 2005 competition, distributed and marketed worldwide by Media Action Sports (MAS), the international sports marketing agency, takes place on June 30.

It features a head-to-head between Rafael Nadal, who shot to prominence as winner of this year’s French Open, and his mentor and former world number one, Carlos Moya.

The tournament, now in its 80th year, is the oldest clay court tennis tournament in Spain.

MAS will be bringing this extraordinary event to both local and international audiences, with international distribution agreements already signed with the Tennis Channel in the USA, Sport Italia, Aljazeera Sport Channel, Globosat and TyC Sports for Latin America as well as Spain’s open terrestrial Localia Network.

The Andalusian Tourist Board has also been brought in as the main sponsor for the event.