Bivens, 52, is currently president and chief operating officer of Initiative Media North America, the largest media services company in the US and part of the Interpublic Group of Companies.
Current LPGA commissioner Ty Votaw announced his resignation on January 7 but will remain with the organisation to ensure a smooth handover.
“The LPGA is experiencing tremendous growth and success, and the organisation is very pleased to have unanimously identified a proven, dynamic leader who will continue to build on this unparalleled momentum, as well as create new and prosperous opportunities for the LPGA,” said Rae Forker Evans, chairwoman of the LPGA board of directors and co-chair of the commissioner search committee.
“Carolyn’s expertise in the media and sales industry will be a tremendous asset to our association,” said Heather Daly-Donofrio, president of the LPGA Tour Executive Committee and co-chair of the commissioner search committee.
Bivens joined Initiative Media North America as managing director of its western region. One year later, she became its president and chief operating officer for North America.
Prior to joining Initiative Media North America, she had an 18-year career with newspaper USA Today. She joined in 1982 as part of the original launch team, and subsequently held various roles including director of national sales, vice president of national circulation sales, and for nine years, senior vice president and associate publisher.
Her career began at Xerox Corporation where she served in various sales and marketing positions.
