SportBusiness.com

QUINTUS ADDS TO 3-D DIMENSION

Quintus, the sports and entertainment group, has acquired Three-D-Signs International, the company that owns the worldwide patents to 3-D surface branding.

This form of sponsor branding has become a regular feature at televised sports events in a number of countries across Europe as well as Japan, New Zealand, Australia, Argentina, India and South Africa.

Logos are applied to the surface using carpets or simply painted directly onto the pitch and appear to be standing upright when viewed through a television camera.

Since the inception of 3-D branding, Quintus has been exclusively licensed to produce 3-D signs for all sporting events in Great Britain and Ireland, cricket in the West Indies and rugby in Europe.

Having been a licensee for many years, Quintus now hopes to expand its operations into new markets and sports, including North America and China.