SportBusiness.com

BT RALLIES BEHIND TENNIS CHANNEL

The Tennis Channel, the cable television network devoted to tennis and other racquet sports, has expanded and extended its transmission agreement with BT Media and Broadcast.

The channel has renewed its commitment for an additional two years, and expanded it to include an increase in the volume of produced events and the use of BT's fleet of mobile trucks, flyaways and its global fibre and satellite network.

The digital media and broadcast services arm of BT will be responsible for providing end-to-end domestic and international services, including the most suitable transmission solution for each event, booking and deploying the required resources and overseeing the transmission on the day of each event.

"BT Media offers a unique, far-reaching global infrastructure that's agile and accommodates our transmission needs, regardless of whether we're covering a tournament in the United States or abroad," said Larry Meyers, vice president of production and executive producer, The Tennis Channel.

BT will provide The Tennis Channel with the ability to gather content for distribution from worldwide tennis venues to BT's media centre in LA using its global satellite and fibre infrastructure.

This year, The Tennis Channel will air more than 2,400 hours of domestic and international tournament competition, including the US Open Series, ATP Masters Series, top-tier WTA Tour tournaments and the game's three prestigious international team cups: Davis Cup, Fed Cup and Hopman Cup.