The new three-year agreement includes significant on-site presence, national TV media commitments, an extensive presence on USOpen.org and all transport services for more than 250 athletes taking part in the tournament.
Lexus, the luxury automobile nameplate in the US, becomes the USTA’s sixth 'Corporate Champion'.
Lexus will award a 2006 Lexus GS 430 to the men’s singles champion of the US Open. The same vehicle won by the champion will be on-display during the two-week tournament with other Lexus vehicles on the grounds of the USTA National Tennis Center.
Lexus branding at the US Open will include net post signage for all men’s singles matches in Arthur Ashe Stadium, Louis Armstrong Stadium and the Grandstand, televised globally in 199 countries.
The US Open claims to be the highest annually attended sporting event in the world with more than 625,000 visiting fans. More than 90 million viewers watched the 2004 US Open on CBS Sports and USA Network, and international broadcasts reached 199 countries.
