KES will be responsible for the planning, management and implementation of all contractual rights, while KES subsidiary, Karen Earl PR (KE PR), will be handling the sports media relations.
The sponsorship consultancy has been given a four-year contract with an initial focus on working with Guinness to quickly establish them as the title sponsor whilst bringing something new to the sport and the fans.
It will work alongside the brand's incumbent agencies, including Lexis PR and Triangle Communications, to deliver specific marketing activity on the Guinness Premiership.
