The deal will involve a 104 sqm pavilion sponsored by UK Trade & Investment and packed full of UK companies, from all areas of sports infrastructure and marketing in the UK, looking to promote their services to the world of football.
The deal was concluded following the business contracts successfully negotiated by UK companies at Soccerex 2004. The plan is to build on this success by creating an exclusive area for UK companies where British expertise in stadium design, construction and management can be showcased all over the world.
Additionally, UK Trade & Investment will be running an exclusive workshop as part of the Global Conference at Soccerex, where experts from the UK industry will tackle a range of issues facing the world of football.
The partnership follows a similar arrangement announced last week with German Government that is working with Soccerex to showcase the World Cup 2006 and promote Germany as a tourist and business destination.
